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- W2432490015 abstract "The interwar years witnessed profound upheaval in international sport. For the Olympic Movement, emerging social trends within Europe coupled with increasing member nations from South America, Africa, and Eastern Europe created a climate willing to readdress the International Olympic Committee’s (IOC) amateur rules. Specifically, the issue of broken-time payments challenged the Anglo-American faction that dominated IOC policy. The debate over “shamateur” practices illustrates the legislative push to reform international sport to fit growing egalitarian values, as well as the concomitant conservative attempt to prevent policies perceived as the thin edge of the wedge towards professionalism. ❖ The Olympic Games stand as the largest sporting phenomenon of the twentyfirst century. Attracting the world’s premier sportsmen and sportswomen from 205 representative nations, as well as global television audiences soaring upwards of four billion viewers, the Olympics are a cultural, economic, and political colossus. Under the leadership of the International Olympic Committee (IOC), which has grown to become a billion-dollar, multinational bureaucracy, the Games are a highly attractive commodity for corporate sponsors, entrepreneurial athletes, and nations with money to invest. Television networks engage in high-stakes bidding wars for the right to broadcast Olympic images around the globe, while exclusive corporate partners such as CocaCola, General Electric, McDonalds, Samsung, and Visa avariciously engineer ways to derive benefit from the Olympic brand. 1 Eager to reap the political riches of the Olympics, governments pledge considerable financial resources in the hopes of staging the Games before the eyes of the world. The Olympics also present an unprecedented political platform for nations to demonstrate their power, prestige, ideologies, and cultural diversity, or even seek validation as a member of the international community. 2" @default.
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- W2432490015 date "2014-01-01" @default.
- W2432490015 modified "2023-09-24" @default.
- W2432490015 title "The Rise of the Shamateur The International Olympic Committee, Broken-Time Payments, and the Preservation of the Amateur Ideal, 1925-1930" @default.
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