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- W243275252 abstract "ZusammenfassungNach einer Phase grenzenloser Euphorie über die Möglichkeiten von Customer Relationship Management (CRM) gewinnen zunehmend solche Stimmen an Gewicht, welche die Kosten-Nutzen-Relation von CRM kritisch hinterfragen (Schwetz 2000, S. 33; Kenning 2002, S. 100). Diese nunmehr eher vorsichtig abwartende Grundeinstellung resultiert aus den alarmierenden Meldungen ¨¹ber den hohen Anteil gescheiterter CRM-Projekte (Smock/Watkins 2000, S. 2)." @default.
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- W243275252 date "2004-01-01" @default.
- W243275252 modified "2023-10-16" @default.
- W243275252 title "Controlling von CRM-Projekten" @default.
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