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- W2433532392 abstract "The article examines the problem of positioning Bulgaria as a tourist destination, particularly certain Bulgarian tourist destinations. It is proved that the critical factors for success of positioning are preliminary studies and solutions: the right segmentation of real and potential customers; the exact choice and focusing on specific target groups; the preliminary study of the ideas which should be presented to these markets. It was concluded that Bulgaria did not take an advantage of the systematic approach to segment, define the target segments and position the tourism product (both as a whole and as certain destinations). This chaos and fragmentation of efforts reduce the effects of the individual actions and the effect for the country as a whole. Dirigisme in positioning the county as a tourist destination and coordinating the efforts of different stakeholders are needed is what the thesis justifies." @default.
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- W2433532392 date "2014-01-01" @default.
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- W2433532392 title "Problems of Positioning the Bulgarian Tourism Product" @default.
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