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- W2436085870 abstract "Introduction. Effective management of marketing activity is one of the key elements to maintaining the competitive position of the enterprise on the market. Today there is a significant number of economic methods of marketing analysis of the enterprise. However, the issue of management of channels and products systems, which is based on the analysis of interaction between participants of the sales chain, remains insufficiently investigated. Goal. It has been carried out the analysis of the study of degree of management (systems) by determination of the degree of vertical integration of product in consequence of monitoring the implementation of streaming features. Determination of the types of interaction between the participants of supply (system), establishment of numerical parameters for such cooperation have become the the main purpose of the research. Methods. In this article, we have used the methods of analysis for the issues of systems and channels management, mathematical methods for the calculation of the degree of vertical integration of systems and channels, method of scientific abstraction for the solutions determination in the channels (systems). Results. At the article we have distinguished the concepts channel of distribution and system of distribution. The characteristics of traditional and vertical systems are considered. The components of the streams of functions in the channels are determined. The degree of vertical integration of (system) on the basis of the analysis of the level of interaction in each thread of functions is identified. The types of interaction between participants of in the process of fulfilling the functions are proposed. The quantitative parameters of this interaction are outlined. The influence of density of connection between supply chains on the complexity of product (system) management is defined." @default.
- W2436085870 created "2016-06-24" @default.
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- W2436085870 date "2015-01-01" @default.
- W2436085870 modified "2023-09-23" @default.
- W2436085870 title "DETERMINATION OF THE MANAGEMENT DEGREE OF THE ENTERPRISE CHANNELS AND DISTRIBUTION SYSTEMS" @default.
- W2436085870 hasPublicationYear "2015" @default.
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