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- W2438433619 abstract "The marketing audit, whether large-scale or small-scale, will soon be critical to the success of every medical group practice. This dynamic process, in which the many components of a group's marketing efforts are analyzed, is examined from the perspective of ideal circumstances and unlimited resources, and more pragmatically, from the perspective of various-sized groups, with different resources and marketing talent. The audit components are prioritized, possible adaptations and combinations are presented, and reasonable implementation mechanisms, designed to address audit outcomes, are suggested." @default.
- W2438433619 created "2016-06-24" @default.
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- W2438433619 date "1984-01-01" @default.
- W2438433619 modified "2023-09-23" @default.
- W2438433619 title "Marketing audit in group practice." @default.
- W2438433619 hasPubMedId "https://pubmed.ncbi.nlm.nih.gov/10268511" @default.
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