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• W2439024383 abstract "Priming can increase the likelihood of retrieval from memory, facilitate the processing of encountered brands, determine product categorization, the encoding, and the weighting of the product attributes. Priming may also induce motivational, affective and cognitive states, which in turn affect product preferences. Primes can come in form of verbal or pictorial material, sounds, music, colour, or odours. They can be presented sub-liminally or supraliminally. Outside of the research lab they can be presented as part of the shopping environment, product communication or even as product-inherent features." @default.
• W2439024383 created "2016-06-24" @default.
• W2439024383 creator A5006895683 @default.
• W2439024383 date "2016-12-01" @default.
• W2439024383 modified "2023-09-27" @default.
• W2439024383 title "Primes as hidden persuaders" @default.
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• W2439024383 doi "https://doi.org/10.1016/j.copsyc.2016.05.004" @default.
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