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- W243911105 abstract "I understand the importance of a uniform approach for global brands, ensuring the same message, feel and equity is experienced by consumers whether they’re in Bangkok, Bombay or New York. However, on a recent trip to the style capital of Europe, Milan, I experienced a global brand that successfully tapped into a region where style…" @default.
- W243911105 created "2016-06-24" @default.
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- W243911105 date "2013-01-01" @default.
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- W243911105 title "Europe’s Warm Embrace to Advertising" @default.
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