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- W243980315 abstract "Realizing how often products fail and how many attempts at globalization have met with less than satisfactory results, it is extremely important that a systematic orientation be taken in attempting to globalize. This paper presents a theory to explain why some products succeed globally, whereas others fail. More specifically, the authors first assess what the product characteristics and market considerations of successful global products should be. Secondly, they explore the relationship between successful global products and human needs, before they finally develop alternative strategies available in the globalization process." @default.
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- W243980315 date "2014-11-25" @default.
- W243980315 modified "2023-09-23" @default.
- W243980315 title "Successful Globalization of Parochial Products" @default.
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- W243980315 doi "https://doi.org/10.1007/978-3-319-13254-9_40" @default.
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