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• W2460362647 abstract "In this chapter, I draw on feminist cultural studies theorising to explore the ways in which the Olympic Games may become a site where female athletes claim centre stage in the media and public imagination. The analysis is underpinned by Proctor’s (2004) argument that cultural studies research involves ‘exposing the relations of power that exist within society at any given moment in order to consider how marginal, or subordinate groups might secure or win, however temporarily, cultural space from the dominant group’ (p. 2). Thus, the focus is on a rare moment when sportswomen, a marginal group within the broader culture of sport, are able temporarily to win space for themselves in the mainstream media. While newspaper coverage of New Zealand’s three female medallists at the 2004 Olympic Games is the empirical basis for the analysis, my focus is on exploring the articulations and relations of power that create the opportunity for such visibility." @default.
• W2460362647 created "2016-07-22" @default.
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• W2460362647 date "2009-01-01" @default.
• W2460362647 modified "2023-09-27" @default.
• W2460362647 title "Winning Space in Sport: The Olympics in the New Zealand Sports Media" @default.
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• W2460362647 doi "https://doi.org/10.1057/9780230233942_8" @default.
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