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• W2460935523 abstract "EnglishThis study aims to understand people's preferences concerning five different extrinsic characteristics of wine and among them organic production. Consumers' preferences were assessed by means of a choice experiment on a sample of people living in Friuli-Venezia-Giulia (north-eastern Italy). The wines considered in the hypothetical market were differentiated considering the area of origin, landscape features, production method (organic or conventional), wine denomination of origin label and price. According to our results, denomination of origin labelling is the most important factor considered by all respondents. More than one quarter of the sample is interested in purchasing organic wine and willing to pay more for it. In this respect, organic production combined with a good communication strategy in order to increase the knowledge about its benefits can be a good marketing diversification strategy. Therefore, organic production seems to be a necessary (for at least 27% of people) but not sufficient condition in characterizing wine quality: it should be supported by an appropriate promotion of the product characteristics. francaisCette etude vise a apprehender les preferences des consommateurs concernant cinq differentes caracteristiques extrinseques du vin, parmi lesquelles l’origine biologique. Les preferences des consommateurs ont ete evaluees a travers une experimentation des choix sur un echantillon d’individus qui habitent la region Frioul-Venetie Julienne (Nord-est de l’Italie). Les vins retenus dans ce marche hypothetique ont ete differencies compte tenu de la zone d’origine, des caracteristiques du paysage, du mode de production (bio ou conventionnel), de l’etiquette AOC et du prix. Nos resultats indiquent que l’etiquette AOC est le principal facteur considere par tous les interviewes. Plus d’un quart de l’echantillon est interesse par l’achat de vin bio et est disponible a payer un prix plus eleve pour ce produit. A cet egard, la production biologique, accompagnee d’une capacite de communication efficace pour faire connaitre davantage ses bienfaits, peut etre une bonne strategie de diversification commerciale. Par consequent, la production biologique semble etre une condition necessaire (pour au moins 27% des interviewes) mais non suffisante pour caracteriser la qualite du vin : elle devrait etre soutenue par une valorisation appropriee des caracteristiques des produits." @default.
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• W2460935523 date "2016-01-01" @default.
• W2460935523 modified "2023-09-26" @default.
• W2460935523 title "Organic vs local claims: substitutes or complements for wine consumers? A marketing analysis with a discrete choice experiment" @default.
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