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- W2461053478 abstract "This paper analyzes factors that affect purchasing intention for Gluten-free food by female undergraduate and graduate students. We included independent variables such as awareness of the food, involvement for healthy dietary life, attitude toward the food, experience of chronic indigestion, experience of weight control, and demographic variables. This study is the first, as far as we know, to study consumer behavior, attitude, and intention regarding gluten-free food. Our results indicate that respondents who answered ``not aware`` were larger than those who answered ``aware`` for the food. It also appeared that the half of respondents who answered ``yes`` for intake experience of the food appraised the experience positively. The reason with highest frequency respectively of intake and not intake was ``to enhance health`` and ``don``t see the necessity.`` The result of binomial logistic regression model suggests that awareness of gluten-free food, involvement for healthy dietary life, attitude toward the food, experience of chronic indigestion, experience of weight control affect purchasing intention toward gluten-free food, while household income level is not statistically significant." @default.
- W2461053478 created "2016-07-22" @default.
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- W2461053478 date "2015-03-01" @default.
- W2461053478 modified "2023-09-24" @default.
- W2461053478 title "글루텐프리식품 구매의도에 영향을 미치는 요인에 관한 연구 -여대생,대학원생을 중심으로-" @default.
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