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- W2461133491 abstract "Acculturation has become one of the most reliable constructs to understand consumption of a variety of ethnic groups. How culturally similar an immigrant is to its host or original culture is providing better power on predicting consumption. Previous empirical studies in marketing have not only tested scales to measure level of acculturation, but also used consumer acculturation concepts to capture beliefs, attitudes, and/or behavior (Alvarez et al. 2012)." @default.
- W2461133491 created "2016-07-22" @default.
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- W2461133491 date "2016-01-01" @default.
- W2461133491 modified "2023-09-23" @default.
- W2461133491 title "The Role of Consumer Acculturation in the Hispanic/Latino Panethnicity" @default.
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- W2461133491 doi "https://doi.org/10.1007/978-3-319-26647-3_16" @default.
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