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- W2461191811 abstract "‘A car for two people and a pack of beer.’ This is how critics describe ‘Smart’, the micro-car due to be launched in the very near future and expected to sell at a rate of 200 000 by the year 2000. The Smart car departs from conventional automotive design logic - it is nothing, in fact, if not innovative. This new product, aimed at frayed nerves and urban congestion, is 40 per cent shorter than most European sub-compacts and capable of being parked perpendicular to sidewalks. A top-of-the-line ‘hybrid’ model is equipped with both a gas engine and an electric motor. The body of the car is fitted with plastic panels that can be changed in a short time to give the car a new look in a flash. Smart’s marketing is also expected to break new ground with a novel approach to leasing: consumers will have the option of leasing a ‘transportation solution’ where, for a monthly fee, they buy not only the Smart car but also the right to use a large sedan for a period of time each year." @default.
- W2461191811 created "2016-07-22" @default.
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- W2461191811 date "1998-01-01" @default.
- W2461191811 modified "2023-09-23" @default.
- W2461191811 title "The Context of Early Supplier Involvement" @default.
- W2461191811 doi "https://doi.org/10.1057/9780230377820_1" @default.
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