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- W2461338462 abstract "The importance of product (and service) innovation to the firm and social progress is widely recognised. Therefore, it is not surprising to find numerous studies of how firms generate, develop, and introduce new products and services. Unfortunately, this body of research offers little advice about how to plan and manage the complex set of activities that contribute to successful innovation. The literature on procedures and analytical methods also has a narrow focus, dealing principally with separate topics such as sales forecasting or project screening rather than the overall systems employed by business units. Finally, not much is known about how a firm’s industrial environment and administrative style influence the management of innovation.KeywordsBusiness UnitProject LeaderMarketing ResearchSales ForceBrand ManagerThese keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves." @default.
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- W2461338462 date "1979-01-01" @default.
- W2461338462 modified "2023-09-23" @default.
- W2461338462 title "Managing Product Innovation" @default.
- W2461338462 doi "https://doi.org/10.1007/978-1-349-03822-0_17" @default.
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