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- W2461493791 abstract "Literature on cross channel communication design shows that customer interaction is too often implemented from a technology viewpoint which keeps us from a fundamental design of the problem and solution. Implementations that have started from a technical or business case point of view have not been very successful." @default.
- W2461493791 created "2016-07-22" @default.
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- W2461493791 date "2016-01-01" @default.
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- W2461493791 title "Cross Channel Communication Design Critical Literature Review" @default.
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- W2461493791 doi "https://doi.org/10.1007/978-3-319-39567-8_11" @default.
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