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- W2461592416 abstract "Section - One: Old school, robust media battles but with leadership, strategy and innovation Chapter - 01: Labour Isn't working: The election of Margaret Thatcher - 1978-1979 Chapter - 02: New Labour, New Britain: Tony Blair's repositioning of the Labour Party - 1994-2005 Chapter - 03: A right royal renaissance: Rescuing the British Monarchy - 1997-2011 Section - Two: New approaches in global entertainment and sport, based on coalition and creativity Chapter - 04: Start Me Up: Reinventing the Rolling Stones - 1981-1982 Chapter - 05: A way beyond football: Brand David Beckham - 1998-2013 Chapter - 06: Inspiring a generation: London 2012 Olympic Games - 2005-2012 Section - Three: Modern marketing movements with digital convergence and purpose Chapter - 07: Product (RED): How Bono changed cause marketing - 2006-2014 Chapter - 08: The audacity of hope: Obama for America - 2006-2008 Chapter - 09: Campaign for Real Beauty: Dove - 2003-2013 Chapter - 10: Conclusions: A manifesto for great campaigns" @default.
- W2461592416 created "2016-07-22" @default.
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- W2461592416 date "2015-10-03" @default.
- W2461592416 modified "2023-09-23" @default.
- W2461592416 title "Campaigns that Shook the World: The Evolution of Public Relations" @default.
- W2461592416 hasPublicationYear "2015" @default.
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