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• W2461595167 abstract "Problem: SCA’s incontinence care brand TENA has relatively recently introduced an echannelto, amongst other reasons, attract first time consumers. When incontinence careproducts are being compared over the internet, the cost of delivery is often used as a mean ofcompetition. For TENA, the cost associated with the fulfilment process included in the homedelivery is exceeding the ones of their traditional channels. With products whose cost to alarge extent consists of logistics, and with volumes that calls for outsourcing, their possibleimpact on cost reduction lies largely in their relation with logistics service providers.Aim: The purpose of this thesis is to investigate how a company, selling incontinencecare products through an online sales channel in Sweden, can affect the cost of last miledeliveries, before and during the purchasing process of logistics services.Method: The thesis has been conducted with an abductive research approach. Theground on which the study is based consists of two blocks; empirical findings and theory,integrated in order to reach the objective of this study. Data have been extracted with the helpof a literature research, a survey and qualitative semi-structured interviews with academicexperts, industry specific experts and company-specific professionals.Results and implication: The digital market for incontinence care products is inSweden, with very careful calculations, expected to increase with some 500 percent theupcoming ten years. In order for a company to internally reduce cost they should aim at beingmore transparent and create incentives for their customers to subscribe or choose collectionpoints. They should also aim to use collaboration to optimize their flow. Characteristics, suchas having a stable, growing target group that allows a large delivery time window and havevery few returns, works as a great bargain power. When looking at logistics service providers,the company should consider them who can offer new flexible solutions with shortcompletion time, low cost and accurate deliveries. While creating specifications for logisticsservices the overall goal is important as well as not being too specific in order to leave spacefor different solutions. The company should also, as early as possible, share all available data.Important to remember is also that evaluation of LSP should be made regularly even thoughthe channel stands for a small share of total orders and even though the channel might nothave the primary purpose of being profitable on its own. The evaluations should aim atcreating solutions that go along with the long term goals of the company. When the marketchange the channel might grow, then the purpose of the channel might change evoking needsof being more profitable." @default.
• W2461595167 created "2016-07-22" @default.
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• W2461595167 date "2016-01-01" @default.
• W2461595167 modified "2023-09-23" @default.
• W2461595167 title "E-Commerce Last Mile Transportation Cost Drivers - Possible Impact a Company within The Digital Market of Incontinence Care Products can have on Cost when Outsourcing Logistics Services" @default.
• W2461595167 hasPublicationYear "2016" @default.
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