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- W2462072743 abstract "Sustainable consumption in all its guises — fair trade, local food, organics, energy efficiency, low carbon — is coming in from the cold. Green is the new black. It is starting to be considered fashionable, due to a concerted marketing effort to make sustainable lifestyles more desirable. Green consumers are increasingly called upon to lead the way in demonstrating social and environmental commitment through their purchases, sending powerful market signals to producers and retailers. But despite the headlines and high-profile marketing campaigns, this growing trend barely scratches the surface of the changes we need to make to developed country consumption patterns. There are significant problems with an approach which burdens individuals with the responsibility for achieving sustainable consumption, and which relies on conscious consumer decision-making, to the neglect of routine, habitual consumption. Barry Clavin of the UK’s Co-operative Bank (one of the leading proponents of ethical consumption) celebrates the growing market for ethical consumption, but reminds us that ethical consumerism ‘cannot be relied upon to deliver the significant 60–80% reductions in CO2 needed’ (in Co-operative Bank, 2007: 3). Indeed, it might simply be another reason to keep shopping and buying more products and continuing to fuel consumerist lifestyles: The middle classes rebrand their lives, congratulate themselves on going green, and carry on buying and flying as before. It is easy to picture a situation in which the whole world religiously buys green products and its carbon emissions continue to soar (Monbiot, 2007: 27). KeywordsFair TradeSustainable ConsumptionEthical ConsumptionEnvironmental CommitmentTime BankThese keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves." @default.
- W2462072743 created "2016-07-22" @default.
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- W2462072743 date "2009-01-01" @default.
- W2462072743 modified "2023-09-26" @default.
- W2462072743 title "Conclusions: Seedbeds for Sustainable Consumption" @default.
- W2462072743 doi "https://doi.org/10.1057/9780230234505_8" @default.
- W2462072743 hasPublicationYear "2009" @default.
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