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- W2462769934 abstract "Customer service is considered as a basic pillar of the marketing concept. One dimension of customer service is the producer warranty which basically is an after-sales service element. The patterns of warranty coverage and duration have been tried to be explained by two theories in the literature: Exploitation theory and Signal theory. This paper discusses the implications of these for the international context. A number of implications with future research suggestions are included." @default.
- W2462769934 created "2016-07-22" @default.
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- W2462769934 date "2015-01-01" @default.
- W2462769934 modified "2023-09-27" @default.
- W2462769934 title "Examining the Role of After Sales Service in International Marketing" @default.
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- W2462769934 doi "https://doi.org/10.1007/978-3-319-17323-8_58" @default.
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