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• W2463064554 abstract "E-service quality of online higher education reflects the student’s perception of quality of online exchanges across four dimensions: fulfillment, efficiency, system availability and privacy. This study links e-service quality to intentions to remain loyal as mediated by perceived value in an online higher education environment. AMOS is used to examine the structural model based on responses to a student self-report online survey (n=127). Results indicate a strong causal linkage between e-S-QUAL and Loyalty Intentions as mediated by Perceived Value. Further, the direct linkage between e-S-QUAL and Loyalty Intentions was found to be insignificant, substantiating the proposed full mediation model." @default.
• W2463064554 created "2016-07-22" @default.
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• W2463064554 date "2016-06-30" @default.
• W2463064554 modified "2023-10-02" @default.
• W2463064554 title "Building Collegiate E-Loyalty: The Role Of Perceived Value In The Quality-Loyalty Linkage In Online Higher Education" @default.
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• W2463064554 doi "https://doi.org/10.19030/cier.v9i3.9704" @default.
• W2463064554 hasPublicationYear "2016" @default.
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