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- W2463323060 abstract "The aim of the paper is to assess the results of predictive market segmentation using methods of examination of classifiers’ quality. The discussed predictive market segmentation was applied to household products. It was performed using CART and CHAID classifiers. The article contains the results of assessing the classifiers and the consequent conclusions on the quality of market segmentation." @default.
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- W2463323060 date "2016-04-22" @default.
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- W2463323060 title "An examination of the quality of predictive market segmentation" @default.
- W2463323060 doi "https://doi.org/10.21936/si2016_v37.n1.749" @default.
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