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- W2463911892 abstract "Apple is an American corporation that designs electronics, computer software, and personal computers. As an innovative firm, it benefits a lot from its stress on innovation, fantastic user experience, amazing services and elegant design, which contribute to attract lots of young people. Apple has risen rapidly in the past 10 years, every time's revolution has got Apple a lot of steady fans. However, we have to admit that its competitor has become strong and the market is saturated enough. The IOS operating system has faced a challenge with Android's advance. Accordingly, Apple needs a new improved innovation strategy to have more advantages to its competitors. Win or lose, it's up to Apple's choice. In this paper, we base on the past successful e-products and we think Apple is not a technological innovation firm but a management and technology innovation company. Then, we mainly indicate several successful factors of Apple. Finally, we make a suggestion to get a conclusion that Apple can retain its advantage ahead of its competitors in the short run." @default.
- W2463911892 created "2016-07-22" @default.
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- W2463911892 date "2013-08-16" @default.
- W2463911892 modified "2023-09-23" @default.
- W2463911892 title "Analysis of Apple's Company and Maintainance of Its Core Competence" @default.
- W2463911892 doi "https://doi.org/10.1109/icisem.2013.3" @default.
- W2463911892 hasPublicationYear "2013" @default.
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