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- W2464383484 abstract "The continuum of advertising that now underlies nearly 90 per cent of the pages of most women’s magazines has not always been a structural constant Like radio broadcasting in the early twentieth century, as Erik Barnouw shows, magazines began with very little advertising. During what Frank Luther Mott has termed the Golden Age of American magazines (1825–50) when several thousand new magazines were started, advertising made only a preliminary appearance and was confined chiefly to the covers of expensive magazines or to four- or eight-page inserts.1" @default.
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- W2464383484 date "1993-01-01" @default.
- W2464383484 modified "2023-09-25" @default.
- W2464383484 title "Critical Approaches to Purchased Advertising" @default.
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- W2464383484 doi "https://doi.org/10.1007/978-1-349-22381-7_4" @default.
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