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- W2465172904 abstract "Repurchase intention is one of the important factors for the company to achieve profitability. Lotte Mart Semarang is a modern retail is currently experiencing instability have predicted the number of visitors and the number of switching out bigger than any other modern retail. It is based on data about the number of visitors from Customer Service Development Lotte Mart Semarang since 2012 to October 2014 and supported by Brand Switching Analysis sources Frontier Consulting Group Research Division Top Brand Survey 2012. This study aims to examine the factors that affect the interests of repurchase intentions in customer non-members, among others perception of service quality, perceived discounts, perception of price comparisons, perception of product quality, customer trust, perceived value and customer satisfaction. Approach path model Partial Least Square (PLS) is used to construct a model of retail interest in the repurchase intention with linking theoretical hypotheses with the main factors that are taken from 131 customers. The results of the research showed the costumer satisfaction is the strongest factor affecting repurchase intention which is this factor is also affected by another factor. ABSTRAK Minat pembelian ulang adalah salah satu faktor penting bagi perusahaan untuk mencapai keuntungan. Lotte Mart Semarang merupakan ritel modern yang saat ini sedang mengalami ketidakstabilan jumlah pengunjung dan diprediksikan memiliki jumlah switching out terbesar dibandingkan dengan ritel modern lainnya. Hal ini didasarkan pada data jumlah pengunjung yang didapatkan Customer Service Lotte Mart Semarang sejak tahun 2012 hingga Oktober 2014 dan didukung oleh Brand Switching Analysis sumber Frontier Consulting Group Research Division survei Top Brand tahun 2012. Penelitian ini bertujuan untuk menguji faktor-faktor yang mempengaruhi minat pembelian ulang pada pelanggan nom-member , antara lain persepsi kualitas layanan, persepsi diskon, persepsi perbandingan harga, persepsi kualitas produk, kepercayaan pelanggan, persepsi nilai, dan kepuasan pelanggan. Pendekatan model jalur Partial Least Square(PLS) digunakan untuk membangun model minat pembelian ulang dengan menghubungkan hipotesis teoritis antara faktor-faktor utama yang diambil dari 131 pelanggan. Hasil penelitian menunjukkan faktor kepuasan pelanggan merupakan faktor terkuat yang mempengaruhi minat pembelian ulang dimana faktor ini juga dipengaruhi oleh faktor-faktor lainnya." @default.
- W2465172904 created "2016-07-22" @default.
- W2465172904 creator A5013239749 @default.
- W2465172904 creator A5059546001 @default.
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- W2465172904 date "2015-01-01" @default.
- W2465172904 modified "2023-09-24" @default.
- W2465172904 title "Analisis Faktor-faktor yang Mempengaruhi Minat Pembelian Ulang pada Ritel Lotte Mart Semarang dengan Menggunakan Model Jalur Partial Least Square" @default.
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