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- W2465638013 abstract "This paper suggests that the literature on salesperson-customer dyadic interaction has prematurely concluded that an effect does not exist. The extant studies in the area are reviewed in detail and methodological shortcomings are pointed out. Since the methodological shortcomings are unlikely to be correctable within the framework of experimental or cross-sectional survey designs, research methodologies not commonly seen in the marketing literature are advocated." @default.
- W2465638013 created "2016-07-22" @default.
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- W2465638013 date "2015-01-01" @default.
- W2465638013 modified "2023-09-27" @default.
- W2465638013 title "Salesperson-Customer Dyadic Interaction Revisited: A Call for Methodological Eclectisism" @default.
- W2465638013 doi "https://doi.org/10.1007/978-3-319-17052-7_71" @default.
- W2465638013 hasPublicationYear "2015" @default.
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