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- W2466786099 abstract "In spite of long term recession of distribution market, the current trend of the sales of CVS(Convenient Store) was continuously growing. The reasons of the growth were increase of the single-person household and the consumption of the low priced convenient food which could be a substitution of meal. Especially, PB(private brand) menu items, which were treated as niche products, lead to the growth of CVS sales. Therefore this study tried to analyze which factors of the CVS’ PB menu items have influence on customer satisfaction, repurchase intention and brand trust. From October 18 to 21, 2015, 300 surveys were carried out by online survey company. Results were showed as followed, first, customer satisfaction was influenced by merchandises, menu quality, price value and layout(highest first). Second, customer satisfaction had a direct influence on customers’ repurchase intention, and brand trust. Based on the result of this study, some implications for CVS management were suggested as followed. First, as the CVS’ PB menu items were competing with the menu of restaurants, CVS managers had to make effort to improve the PB menu quality. Second, CVS had cost-effectiveness PB menu products for customers who bought them to appreciate its merits. And not only PB menu items but also products line which customers thought them as quality guaranteed and trustworthy were displayed." @default.
- W2466786099 created "2016-07-22" @default.
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- W2466786099 date "2016-03-31" @default.
- W2466786099 modified "2023-09-23" @default.
- W2466786099 title "만족, 재구매의도, 브랜드 신뢰에 영향을 미치는 편의점 PB 메뉴 상품 속성에 관한 연구" @default.
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