Matches in SemOpenAlex for { <https://semopenalex.org/work/W2466829790> ?p ?o ?g. }
Showing items 1 to 48 of
48
with 100 items per page.
- W2466829790 endingPage "80" @default.
- W2466829790 startingPage "61" @default.
- W2466829790 abstract "In the media world we are awash with statistics. We love the sanctuary of data. It’s safe. It’s predictable. But does it tell us anything new? Demographics, psychographics, and audience figures distract from the importance of personalizing marketing. Communication should be about focusing on people rather than consumers. People are individuals, new moms, an office worker on her lunch hour, or a young family buying their first new car. They’re not a number on a spreadsheet." @default.
- W2466829790 created "2016-07-22" @default.
- W2466829790 creator A5039124631 @default.
- W2466829790 date "2014-01-01" @default.
- W2466829790 modified "2023-10-17" @default.
- W2466829790 title "Insight over Analysis" @default.
- W2466829790 doi "https://doi.org/10.1057/9781137447715_6" @default.
- W2466829790 hasPublicationYear "2014" @default.
- W2466829790 type Work @default.
- W2466829790 sameAs 2466829790 @default.
- W2466829790 citedByCount "0" @default.
- W2466829790 crossrefType "book-chapter" @default.
- W2466829790 hasAuthorship W2466829790A5039124631 @default.
- W2466829790 hasConcept C112698675 @default.
- W2466829790 hasConcept C144024400 @default.
- W2466829790 hasConcept C144133560 @default.
- W2466829790 hasConcept C149923435 @default.
- W2466829790 hasConcept C162853370 @default.
- W2466829790 hasConcept C192481860 @default.
- W2466829790 hasConcept C205649164 @default.
- W2466829790 hasConcept C2780084366 @default.
- W2466829790 hasConceptScore W2466829790C112698675 @default.
- W2466829790 hasConceptScore W2466829790C144024400 @default.
- W2466829790 hasConceptScore W2466829790C144133560 @default.
- W2466829790 hasConceptScore W2466829790C149923435 @default.
- W2466829790 hasConceptScore W2466829790C162853370 @default.
- W2466829790 hasConceptScore W2466829790C192481860 @default.
- W2466829790 hasConceptScore W2466829790C205649164 @default.
- W2466829790 hasConceptScore W2466829790C2780084366 @default.
- W2466829790 hasLocation W24668297901 @default.
- W2466829790 hasOpenAccess W2466829790 @default.
- W2466829790 hasPrimaryLocation W24668297901 @default.
- W2466829790 hasRelatedWork W1501019666 @default.
- W2466829790 hasRelatedWork W1585416350 @default.
- W2466829790 hasRelatedWork W1601490112 @default.
- W2466829790 hasRelatedWork W2007418730 @default.
- W2466829790 hasRelatedWork W2322458029 @default.
- W2466829790 hasRelatedWork W2593508646 @default.
- W2466829790 hasRelatedWork W2780702876 @default.
- W2466829790 hasRelatedWork W3122197929 @default.
- W2466829790 hasRelatedWork W2486671499 @default.
- W2466829790 hasRelatedWork W2583366920 @default.
- W2466829790 isParatext "false" @default.
- W2466829790 isRetracted "false" @default.
- W2466829790 magId "2466829790" @default.
- W2466829790 workType "book-chapter" @default.