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• W2466956842 abstract "The paper provides empirical insights about how Behavioral finance has emerged as a field of study which is relatively new and having its provenance from decision theory. The study concluded that this multidisciplinary research area investigates the issues that impact the decision-making process and explains the irrational nature of individuals, groups and organizations. Behavioral finance tries to address those psychological traps that are confronted while making decisions under uncertainty. The paper opted for an in-depth study using an empirical approach. The data collected and compiled by using researches and studies previously conducted by various scholars, academicians and professionals in the field of behavioral finance. Behavioral finance is an emerging field of study which is relatively new and having its provenance from decision theory. Behavioral finance is a multidisciplinary research area that combines psychology and finance and investigates the issues that impact the decision-making process and explains the irrational nature of individuals, groups and organizations. Behavioral finance tries to address those psychological traps that are confronted while making decisions under uncertainty. The main objective of this study is to explore behavioral determinants influencing individual investor’s decision at financial front. The paper tries to extend the knowledge of how heuristics, moods and emotions influence the financial behavior of individuals. In conclusion, the paper will provide future paradigm of behavioral finance." @default.
• W2466956842 created "2016-07-22" @default.
• W2466956842 creator A5001317553 @default.
• W2466956842 date "2016-05-16" @default.
• W2466956842 modified "2023-09-23" @default.
• W2466956842 title "The impact of behavioural psychology in individual investment decision making" @default.
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• W2466956842 hasPublicationYear "2016" @default.
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