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- W2470651750 abstract "The share of nonprofit PSA (Public Service Announcements) in the bulk of advertisements is not too large. But it plays a very important part in our lives; like a mirror, it reflects social issues and guides a person towards making solutions. Taking into consideration the low efficiency of PSA in our country on the whole and in the regions particularly, it is necessary to study public service texts and polycode structures to enhance their influence upon target audiences' consciousness. Under the auspices of the current research the author introduces a new term of social which is used to describe the interconnection and interpenetration of several discursive formations oriented towards transmitting important social values, humanizing the society and creating a friendly psychological climate in the society (PSA discourse, charity discourse, educational discourse). The model of analysis is presented as combination of the following analytical procedures: identification of the main discourse types constituting of the order of discourse; determination and description of the basic discourse genres; identification and systematization of the typical communicative strategies and tactics which are regularly used in the modeled discourse; studying discourse dominants; definition of the cognitive dominants of the order of discourse (reconstruction of conceptosphere)." @default.
- W2470651750 created "2016-07-22" @default.
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- W2470651750 date "2015-01-01" @default.
- W2470651750 modified "2023-09-27" @default.
- W2470651750 title "Дискурс социальных ценностей: структура и базовые дискурсивные практики" @default.
- W2470651750 hasPublicationYear "2015" @default.
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