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• W2470898621 abstract "Tea subsector in Kenya is very critical to the overall economy. It is one of the major foreign exchange earners and supports 10 % of the Kenyan population. The viability of the tea subsector however has been under threat in the recent past. The subsector has experienced declining margins due to the double impact of rising cost of production and drop in global tea prices. The main driver of the cost of production in tea business is the wage bill as the tea crop is largely labour intensive. Since innovation has been identified as one of the vehicles that make organizations achieve competitiveness, the tea industry in Kenya has identified a type of process innovation which is comparatively cheaper i.e. mechanical tea harvesting technology to mitigate the high labour cost. The perplexing thing however is that the uptake of this technology is low despite its cost advantages. This study therefore provided an opportunity to empirically test the theoretical basis of this contradiction and also identify the drivers of innovation by seeking to establish the influence of perceived owner stakeholder pressure on innovation in the context of adoption of mechanical tea harvesting technology in Kenya’s tea subsector. In the study, diagnostic survey research design was employed as it was the most appropriate because it was about relationship or associations between variables. The target population was all tea plantation firms in Kenya with managers in charge of these business units being the respondents. A census enquiry was used due the small nature of the target population. Data collection was done using a semi-structured questionnaire that targeted both quantitative and qualitative data. Data processing and analysis employed content analysis for qualitative data and logistic regression analysis for the quantitative. The results of the study indicated perceived owners’ pressure was positively significant at 5% level of significance. The beta coefficients were 3.043 whereas p values were 0.001. The goodness of fit based on Nagelkerke R square of the individual models was 0.588. The findings suggest that managers in the tea subsector in Kenya perceive owners as a very important stakeholder group to consider in decisions of innovation in the context of mechanical tea harvesting technology. The findings are in consonance with expectation from both theory and past empirical research which envisage a significant positive relationship between owners and innovation. Key words: Stakeholder pressure, Perceived owners pressure, Innovation, MTH technology, Adoption" @default.
• W2470898621 created "2016-07-22" @default.
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• W2470898621 date "2016-05-18" @default.
• W2470898621 modified "2023-09-27" @default.
• W2470898621 title "INFLUENCE OF PERCEIVED OWNERS’ PRESSURE ON INNOVATION IN THE TEA SUBSECTOR IN KENYA" @default.
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• W2470898621 doi "https://doi.org/10.61426/sjbcm.v3i2.256" @default.
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