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- W24721860 abstract "This paper studies mass customization in single product supply chain with distinct push-pull strategy in its components. The objective is to satisfy the global supply chain requirements, by optimizing procurement, manufacturing, distribution, research and development, and service. The scope of this methodology is push pull strategy decision according to make-to-order (MTO) or make-to-stock (MTS). This paper demonstrates that project management approach can be used to decide whether certaincomponents are categorized into MTO or MTS. In order to optimize this approach, pricing strategy is used to optimize the profit, and at the same time component commonality and collaboration strategy. The results show join product development gives benefit to the suppliers and the buyer by increasing the component price and at the same component delivery lead times. In the last part of this paper, an example isexamined and the key managerial implication is exploited." @default.
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- W24721860 date "2008-01-01" @default.
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- W24721860 title "Collaboration in the push-pull manufacturing strategy" @default.
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