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Matches in SemOpenAlex for { <https://semopenalex.org/work/W2473407217> ?p ?o ?g. }

• W2473407217 abstract "The theoretical basis underlying mass marketing is that of firms moving from a production to a marketing orientation (Kohli and Jaworski, 1990). Implementation of the earlier mass marketing strategies rested upon the assumption that customer needs were homogeneous and that, by offering standardised products, companies could achieve economies of scale. The high profits generated were then re-invested in heavy promotional pending to build customer loyalty and protect the brand from competition." @default.
• W2473407217 created "2016-07-22" @default.
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• W2473407217 date "2013-01-01" @default.
• W2473407217 modified "2023-10-15" @default.
• W2473407217 title "Revisiting Management Philosophies" @default.
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• W2473407217 doi "https://doi.org/10.1057/9781137324436_3" @default.
• W2473407217 hasPublicationYear "2013" @default.
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