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- W2474829384 abstract "Packaging is an important tool for marketing and can play an important role in creating a sustainable competitive advantage and thereby causes sustainable competition through the use of appropriate competitive strategies and benefit from the impact of such strategies on how cargoes, creates better performance on the market. This research is descriptive - analytical in term of nature and applied research in term of purpose. Also data collection methods are field and survey (using questionnaires) the type of hypothesis testing. In this study, the model introduced by Deng (2009) in a sample of 113 manufacturing-business companies units at industrial city of abbas abbad of tehran was reviewd using structural equation modeling through partial least squares method. The findings suggest Packaging and its factors affect willingness to buy the product. (β=0.290). Packaging Factors and its dimensions is effective on cognitive - perceptual Approach. (β=0.346). Cognitive - perceptual approach affect the desire to buy the product. (β=0.327). The desire to buy a product on product affects selection. (β=0.330). The results also show that willingness to buy the product is not effective based on word of mouth advertising." @default.
- W2474829384 created "2016-07-22" @default.
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- W2474829384 date "2016-06-06" @default.
- W2474829384 modified "2023-09-23" @default.
- W2474829384 title "The Effect of Packaging Factors on Customer Purchase Intention with Cognitive - Perceptual Approach (Case Study: Manufacturing - Commerce Firms at Industrial City Of Abbas Abad of Tehran)" @default.
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