Matches in SemOpenAlex for { <https://semopenalex.org/work/W2474845923> ?p ?o ?g. }
Showing items 1 to 92 of
92
with 100 items per page.
- W2474845923 endingPage "345" @default.
- W2474845923 startingPage "334" @default.
- W2474845923 abstract "Answering recent calls for a new definition of advertising, we identify three dynamics—(new) media and formats, (new) “consumer” behaviors, and extended effects of advertising—that drive the evolution of advertising. Based on these, and a survey of advertising academics and professionals, we formulate an updated working definition of advertising as “brand-initiated communication intent on impacting people.” We also test and validate this definition and the three dynamics in a content analysis of recently published advertising research (2010 to 2015). In doing so, we hope to contribute to a more diverse and contemporary development of advertising research." @default.
- W2474845923 created "2016-07-22" @default.
- W2474845923 creator A5043354071 @default.
- W2474845923 creator A5073828732 @default.
- W2474845923 date "2016-07-02" @default.
- W2474845923 modified "2023-10-14" @default.
- W2474845923 title "If Advertising Won't Die, What Will It Be? Toward a Working Definition of Advertising" @default.
- W2474845923 cites W128186924 @default.
- W2474845923 cites W1524905195 @default.
- W2474845923 cites W1594053713 @default.
- W2474845923 cites W1817345162 @default.
- W2474845923 cites W1965196995 @default.
- W2474845923 cites W1973486025 @default.
- W2474845923 cites W1975991999 @default.
- W2474845923 cites W1976266615 @default.
- W2474845923 cites W2004647952 @default.
- W2474845923 cites W2013182829 @default.
- W2474845923 cites W2018390421 @default.
- W2474845923 cites W2026971480 @default.
- W2474845923 cites W2027762216 @default.
- W2474845923 cites W2027842831 @default.
- W2474845923 cites W2035728902 @default.
- W2474845923 cites W2041606649 @default.
- W2474845923 cites W2043049316 @default.
- W2474845923 cites W2044433598 @default.
- W2474845923 cites W2054683942 @default.
- W2474845923 cites W2056341492 @default.
- W2474845923 cites W2056659501 @default.
- W2474845923 cites W2058911366 @default.
- W2474845923 cites W2059546270 @default.
- W2474845923 cites W2062007881 @default.
- W2474845923 cites W2063107273 @default.
- W2474845923 cites W2065805748 @default.
- W2474845923 cites W2073834885 @default.
- W2474845923 cites W2078248008 @default.
- W2474845923 cites W2085502183 @default.
- W2474845923 cites W2086017267 @default.
- W2474845923 cites W2092844173 @default.
- W2474845923 cites W2109111261 @default.
- W2474845923 cites W2126840412 @default.
- W2474845923 cites W2130731694 @default.
- W2474845923 cites W2135526934 @default.
- W2474845923 cites W2218629845 @default.
- W2474845923 cites W2242992959 @default.
- W2474845923 cites W2269957880 @default.
- W2474845923 cites W2320357921 @default.
- W2474845923 cites W2333484613 @default.
- W2474845923 cites W248580554 @default.
- W2474845923 cites W2569475713 @default.
- W2474845923 doi "https://doi.org/10.1080/00913367.2016.1172387" @default.
- W2474845923 hasPublicationYear "2016" @default.
- W2474845923 type Work @default.
- W2474845923 sameAs 2474845923 @default.
- W2474845923 citedByCount "109" @default.
- W2474845923 countsByYear W24748459232016 @default.
- W2474845923 countsByYear W24748459232017 @default.
- W2474845923 countsByYear W24748459232018 @default.
- W2474845923 countsByYear W24748459232019 @default.
- W2474845923 countsByYear W24748459232020 @default.
- W2474845923 countsByYear W24748459232021 @default.
- W2474845923 countsByYear W24748459232022 @default.
- W2474845923 countsByYear W24748459232023 @default.
- W2474845923 crossrefType "journal-article" @default.
- W2474845923 hasAuthorship W2474845923A5043354071 @default.
- W2474845923 hasAuthorship W2474845923A5073828732 @default.
- W2474845923 hasConcept C112698675 @default.
- W2474845923 hasConcept C144133560 @default.
- W2474845923 hasConcept C15744967 @default.
- W2474845923 hasConceptScore W2474845923C112698675 @default.
- W2474845923 hasConceptScore W2474845923C144133560 @default.
- W2474845923 hasConceptScore W2474845923C15744967 @default.
- W2474845923 hasIssue "3" @default.
- W2474845923 hasLocation W24748459231 @default.
- W2474845923 hasOpenAccess W2474845923 @default.
- W2474845923 hasPrimaryLocation W24748459231 @default.
- W2474845923 hasRelatedWork W1925467114 @default.
- W2474845923 hasRelatedWork W2032568375 @default.
- W2474845923 hasRelatedWork W2120879676 @default.
- W2474845923 hasRelatedWork W2181334335 @default.
- W2474845923 hasRelatedWork W2348630398 @default.
- W2474845923 hasRelatedWork W2779851879 @default.
- W2474845923 hasRelatedWork W2948618388 @default.
- W2474845923 hasRelatedWork W3122630413 @default.
- W2474845923 hasRelatedWork W3142633632 @default.
- W2474845923 hasRelatedWork W4253155608 @default.
- W2474845923 hasVolume "45" @default.
- W2474845923 isParatext "false" @default.
- W2474845923 isRetracted "false" @default.
- W2474845923 magId "2474845923" @default.
- W2474845923 workType "article" @default.