Matches in SemOpenAlex for { <https://semopenalex.org/work/W2474852419> ?p ?o ?g. }
- W2474852419 abstract "This paper tests a conceptual model by drawing on the relationship marketing theory and the brand attitude literature. Two specific research aims were explored. First, the authors tests the mediating role of brand credibility in the relationships between its antecedents and attitudinal loyalty. Second, the moderating role of satisfaction in the relationships between information sharing, customer orientation and brand credibility were explored. Quantitative data generated from 332 experienced users of banking services in Nigeria formed the final database. The study contributes to brand attitude literature and loyalty theory by demonstrating that over and above the simple significant positive effects of information sharing, customer orientation, and brand credibility on attitudinal loyalty, brand credibility transmits the effects of information sharing and customer orientation onto attitudinal loyalty." @default.
- W2474852419 created "2016-07-22" @default.
- W2474852419 creator A5061896496 @default.
- W2474852419 date "2016-07-01" @default.
- W2474852419 modified "2023-09-26" @default.
- W2474852419 title "Determinants of Attitudinal Loyalty in Retail Banking" @default.
- W2474852419 cites W1591747369 @default.
- W2474852419 cites W1594945480 @default.
- W2474852419 cites W1807010824 @default.
- W2474852419 cites W1964800549 @default.
- W2474852419 cites W1965574139 @default.
- W2474852419 cites W1966763002 @default.
- W2474852419 cites W1968242447 @default.
- W2474852419 cites W1968806916 @default.
- W2474852419 cites W1971440513 @default.
- W2474852419 cites W1975017917 @default.
- W2474852419 cites W1976839163 @default.
- W2474852419 cites W1992875111 @default.
- W2474852419 cites W1993760488 @default.
- W2474852419 cites W1998493602 @default.
- W2474852419 cites W2001404127 @default.
- W2474852419 cites W2005945887 @default.
- W2474852419 cites W2016039781 @default.
- W2474852419 cites W2020584686 @default.
- W2474852419 cites W2023392485 @default.
- W2474852419 cites W2023421972 @default.
- W2474852419 cites W2025754693 @default.
- W2474852419 cites W2032211638 @default.
- W2474852419 cites W2033928061 @default.
- W2474852419 cites W2034344340 @default.
- W2474852419 cites W2042164826 @default.
- W2474852419 cites W2053234682 @default.
- W2474852419 cites W2055738275 @default.
- W2474852419 cites W2056349017 @default.
- W2474852419 cites W2061337042 @default.
- W2474852419 cites W2063109417 @default.
- W2474852419 cites W2067024191 @default.
- W2474852419 cites W2069973895 @default.
- W2474852419 cites W2080283036 @default.
- W2474852419 cites W2085413492 @default.
- W2474852419 cites W2086992920 @default.
- W2474852419 cites W2088999220 @default.
- W2474852419 cites W2091059887 @default.
- W2474852419 cites W2093575142 @default.
- W2474852419 cites W2106096361 @default.
- W2474852419 cites W2115612291 @default.
- W2474852419 cites W2118016181 @default.
- W2474852419 cites W2124060395 @default.
- W2474852419 cites W2127481569 @default.
- W2474852419 cites W2135526934 @default.
- W2474852419 cites W2137247419 @default.
- W2474852419 cites W2137467455 @default.
- W2474852419 cites W2150306270 @default.
- W2474852419 cites W2167500492 @default.
- W2474852419 cites W2401425838 @default.
- W2474852419 cites W2674700825 @default.
- W2474852419 cites W1966518808 @default.
- W2474852419 doi "https://doi.org/10.4018/ijcrmm.2016070101" @default.
- W2474852419 hasPublicationYear "2016" @default.
- W2474852419 type Work @default.
- W2474852419 sameAs 2474852419 @default.
- W2474852419 citedByCount "0" @default.
- W2474852419 crossrefType "journal-article" @default.
- W2474852419 hasAuthorship W2474852419A5061896496 @default.
- W2474852419 hasConcept C112698675 @default.
- W2474852419 hasConcept C144133560 @default.
- W2474852419 hasConcept C156152238 @default.
- W2474852419 hasConcept C162853370 @default.
- W2474852419 hasConcept C2776967331 @default.
- W2474852419 hasConceptScore W2474852419C112698675 @default.
- W2474852419 hasConceptScore W2474852419C144133560 @default.
- W2474852419 hasConceptScore W2474852419C156152238 @default.
- W2474852419 hasConceptScore W2474852419C162853370 @default.
- W2474852419 hasConceptScore W2474852419C2776967331 @default.
- W2474852419 hasLocation W24748524191 @default.
- W2474852419 hasOpenAccess W2474852419 @default.
- W2474852419 hasPrimaryLocation W24748524191 @default.
- W2474852419 hasRelatedWork W2048585250 @default.
- W2474852419 hasRelatedWork W2074351199 @default.
- W2474852419 hasRelatedWork W2082670111 @default.
- W2474852419 hasRelatedWork W2124196112 @default.
- W2474852419 hasRelatedWork W2186958382 @default.
- W2474852419 hasRelatedWork W2586029331 @default.
- W2474852419 hasRelatedWork W2589090303 @default.
- W2474852419 hasRelatedWork W2601149375 @default.
- W2474852419 hasRelatedWork W2766601122 @default.
- W2474852419 hasRelatedWork W2776484085 @default.
- W2474852419 hasRelatedWork W2779858441 @default.
- W2474852419 hasRelatedWork W2950162574 @default.
- W2474852419 hasRelatedWork W2981380640 @default.
- W2474852419 hasRelatedWork W3023196812 @default.
- W2474852419 hasRelatedWork W3106609805 @default.
- W2474852419 hasRelatedWork W3112022702 @default.
- W2474852419 hasRelatedWork W3173325946 @default.
- W2474852419 hasRelatedWork W3191837948 @default.
- W2474852419 hasRelatedWork W3193982907 @default.
- W2474852419 hasRelatedWork W2591619732 @default.
- W2474852419 isParatext "false" @default.
- W2474852419 isRetracted "false" @default.
- W2474852419 magId "2474852419" @default.