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- W2474855950 abstract "One of the most important concepts in web analytics is the conversion, the transformation of a mere website visitor into a customer. The actions that define conversion may be any type of user interaction that is valuable to you, from major (purchases, contact requests) to minor (content engagement, newsletter signup). Google Analytics allows you to specify the interactions that you want to consider as conversion through ." @default.
- W2474855950 created "2016-07-22" @default.
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- W2474855950 date "2015-01-01" @default.
- W2474855950 modified "2023-10-17" @default.
- W2474855950 title "Goals: Measuring Conversions" @default.
- W2474855950 doi "https://doi.org/10.1007/978-1-4842-0265-4_6" @default.
- W2474855950 hasPublicationYear "2015" @default.
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