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• W2474864103 abstract "최근 국내에서 크게 증가하고 있는 아웃도어레크리에이션 열풍은 여가시간과 가처분소득의 증가뿐만 아니라 대중매체와 대중문화의 상호작용의 효과로 볼 수 있다. 국내에서 대중매체를 통해서 노출되는 아웃도어레크리에이션은 실질적으로 크게 증가하고 있고, 관련 산업분야도 급속도록 성장하는 것으로 나타났다. 리얼리티 프로그램 '아빠! 어디가?'의 경우에는 여러 아웃도어레크리에이션을 통해 놀이, 재미, 경쟁, 그리고 일탈적인 특성 등을 사실적으로 노출하고 있기 때문에 관광객의 내재적 특성인 놀이성 측면이 더욱 부각이 된다. 이에 본 연구에서는 대중매체를 통한 아웃도어레크리에이션의 노출이 잠재 아웃도어 레크리니셔트에게 어떠한 영향을 미치는지를 규명하고자한다. 이러한 의사결정과정을 규명하기 위하여 인간의 행동에 대한 설명력이 높은 계획된 행동이론에 성인의 재미와 놀이의 내재적 특성인 놀이성을 추가하였다. 연구결과, 놀이성은 태도, 주관적 규범, 지각된 행동통제에 크게 유의한 영향을 미치는 것으로 나타났고, 태도, 주관적 규범, 지각된 행동통제 또한 행동의도에 유의한 영향을 미치는 것으로 나타났다. 이는 일탈적 행동을 추구하는 아웃도어레크리에이션에서 놀이성이 큰 영향을 미치는 변인임을 규명하였다고 볼 수 있다. The outdoor recreation fever that is drastically increasing in Korea could be the result of the interaction between mass media and popular culture as well as increase of leisure time and disposable income. Thus, the purpose of this study is to specify how the exposure of outdoor recreation through mass media influences potential outdoor recreationists. In order to specify this decision-making process, playfulness, which is the intrinsic characteristic of adults' fun and play, was added to the theory of planned behavior, which has high explanation power regarding human behavior. As a result of the study, it turned out that playfulness significantly influences attitude, subjective norm, and perceived behavioral control, and that attitude, subjective norm, and perceived behavioral control also significantly influence behavioral intention. These results specify that playfulness is a factor that has a great effect on outdoor recreation that seeks deviant behavior." @default.
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• W2474864103 date "2015-10-28" @default.
• W2474864103 modified "2023-10-02" @default.
• W2474864103 title "The Effect of the Playfulness on Outdoor Recreation Decision-making Process of Audiences : Applying Extended Theory of Planned Behavior" @default.
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• W2474864103 doi "https://doi.org/10.5392/jkca.2015.15.10.547" @default.
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