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- W2475503459 abstract "Learning from User Innovation, Collective Intelligence, Word of Mouth and Community Research Types and Applications of User Generated Branding in Market Research, Commercialisation and Customer Retention Development of a Structural Equation Model to Measure the Impact on the Consumer-Brand Relationship Empiric Model Validation by Means of Three Real Life Interactive Branding Programmes" @default.
- W2475503459 created "2016-08-23" @default.
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- W2475503459 date "2010-07-15" @default.
- W2475503459 modified "2023-09-27" @default.
- W2475503459 title "User Generated Branding: Integrating User Generated Content into Brand Management" @default.
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