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- W2475571145 abstract "Social networking sites (SNSs) are being increasingly used by businesses to add value to companies as well as consumers. Yet, very little is known as to why individuals adopt and use SNS. The current chapter reviews literature on uses and gratification and technology acceptance model (TAM) to propose a framework for SNS adoption. Six main motivational factors are identified from literature and are expected to influence SNS adoption: need to belong, entertainment, communication, information, commercial value, and self-expression. Further, two main barriers to SNS adoption, technology and privacy, are expected to hinder adoption. The proposed theoretical framework is a first step toward understanding SNS adoption and both managerial and theoretical implications are drawn." @default.
- W2475571145 created "2016-08-23" @default.
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- W2475571145 date "2011-05-24" @default.
- W2475571145 modified "2023-09-26" @default.
- W2475571145 title "Motivations for Social Networking Site Adoption" @default.
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- W2475571145 doi "https://doi.org/10.4018/978-1-60566-792-8.ch014" @default.
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