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- W2475650989 abstract "This chapter describes Union Pacific Railroad's marketing strategy in particular and that of the railroad industry in the United States in general. When railroads dominated overland transportation, they didn't have to market their product so much as deliver it. They did not have marketing departments or even use the term “marketing,” let alone know what it meant. Because so much of its traffic funneled into West Coast ports, Union Pacific developed an early appreciation for Far Eastern business, especially from Japan. The key to Union Pacific's marketing strategy lay in long hauls and minimal time spent in terminals." @default.
- W2475650989 created "2016-08-23" @default.
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- W2475650989 date "2011-07-07" @default.
- W2475650989 modified "2023-09-26" @default.
- W2475650989 title "The Marketing Maze" @default.
- W2475650989 doi "https://doi.org/10.1093/acprof:osobl/9780195369892.003.0015" @default.
- W2475650989 hasPublicationYear "2011" @default.
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