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- W2475967919 endingPage "266" @default.
- W2475967919 startingPage "251" @default.
- W2475967919 abstract "Abstract Advertising and branding are recognized as important tools of competitive strategy. The main value of advertising rests on its demonstration of the suppliers’ continued commitment to the market. Brands are used to reassure customers about the attributes of a product, as well as to convey information about them." @default.
- W2475967919 created "2016-08-23" @default.
- W2475967919 creator A5014069535 @default.
- W2475967919 date "1995-04-20" @default.
- W2475967919 modified "2023-09-26" @default.
- W2475967919 title "Advertising and Branding" @default.
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