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• W2476566066 abstract "A two-stage judgemental quota sample of 582 residents in the Ottawa-Hull metropolitan area of Canada indicated that cynicism is the greatest hindrance to the acceptance of coercive demarketing strategies. Attitude towards conservation was positively related to energy price increases. The value equality and respondents’ willingness to make personal efforts was positively related to rationing of energy. Therefore, it seems, efforts aimed at the persuasion of citizen-consumers to accept demarketing strategies must recognize the segment differences. It should take into account the cognitively complex structure associated with the support for energy pricing and rationing strategies." @default.
• W2476566066 created "2016-08-23" @default.
• W2476566066 creator A5030283073 @default.
• W2476566066 date "2015-01-01" @default.
• W2476566066 modified "2023-09-27" @default.
• W2476566066 title "Correlates of Citizen Reaction to Demarketing Strategies" @default.
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• W2476566066 doi "https://doi.org/10.1007/978-3-319-16943-9_75" @default.
• W2476566066 hasPublicationYear "2015" @default.
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