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- W2477267660 abstract "Sex sells! This phrase has pervaded the English language, and has become as commonplace as “no pain, no gain.” In everyday use, the phrase has been accepted by marketing practitioners; thus ‘sex’ or ‘sexiness’ is continually used in promotional campaigns in order to induce purchase. Previous marketing research endeavors have attempted to test the ‘sex sells’ notion, but have instead focused on whether using ‘sex’ in advertisements induces higher recall for the advertisement, or affects consumer attitudes towards the advertisement." @default.
- W2477267660 created "2016-08-23" @default.
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- W2477267660 date "2014-10-13" @default.
- W2477267660 modified "2023-09-25" @default.
- W2477267660 title "Revisiting the Myths: Sex Sells!" @default.
- W2477267660 doi "https://doi.org/10.1007/978-3-319-10951-0_229" @default.
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