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- W2477889618 abstract "The chapter will try to take a systematic and holistic approach to the M-Commerce trust discussing complete issues of trust in E-Commerce from the customer's perspective. It will mainly focus on understanding trust and the elements of M-Commerce trust prevalent in the Indian society. The study will focus on identifying the trust factors pertaining to B2C E-Commerce websites/mobile applications from the perspective of Indian customers. The chapter will primarily discuss a case study of Indian market to explain what trust factors influence the consumers to buy online. The present case study is an in-depth examination of the customers' situation in their daily practice of online shopping. It highlights several valuable lessons concerning the evaluation of B2C E-Commerce investment and ways of enhancing the customers' trust in the e-vendor, thereby increasing the e-vendors' sales along with the ease of the customers. The study is based on the responses collated from personal interviews, questionnaires and experts' judgements." @default.
- W2477889618 created "2016-08-23" @default.
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- W2477889618 date "2016-01-01" @default.
- W2477889618 modified "2023-09-27" @default.
- W2477889618 title "Attracting Customers' to Online Shopping Using Mobile Apps" @default.
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- W2477889618 doi "https://doi.org/10.4018/978-1-5225-0236-4.ch006" @default.
- W2477889618 hasPublicationYear "2016" @default.
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