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- W2477983485 abstract "Brand is an intangible and that is enough to make some people doubt its reality and importance in the business context.KeywordsRoyalty RateConsensus ForecastBrand RatingIncome ApproachRoyalty IncomeThese keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves." @default.
- W2477983485 created "2016-08-23" @default.
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- W2477983485 date "2009-01-01" @default.
- W2477983485 modified "2023-09-26" @default.
- W2477983485 title "What’s it worth?" @default.
- W2477983485 doi "https://doi.org/10.1057/9780230239456_17" @default.
- W2477983485 hasPublicationYear "2009" @default.
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