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- W2478053084 abstract "Abstract Orality has been an important method for self-understanding, creating relationships and establishing an equilibrium between body, soul and the environment. Through oral narratives, communities have been able to pass on values, attitudes, knowledge and modes of practice for generations. Because ‘story telling occupies a natural role in many African cultures’, it has the potential of functioning as a key strategy for the promotion of health and well-being. This chapter reflects on the issue of self and collective efficacy in media initiatives that seek to encourage behaviour modification, and which view efficacy as a necessary condition for social change. Specifically, it discusses initiatives that relate to the health of individuals and communities." @default.
- W2478053084 created "2016-08-23" @default.
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- W2478053084 date "2009-04-09" @default.
- W2478053084 modified "2023-10-18" @default.
- W2478053084 title "Rekindling Efficacy: Storytelling for Health" @default.
- W2478053084 doi "https://doi.org/10.3366/edinburgh/9780748635221.003.0011" @default.
- W2478053084 hasPublicationYear "2009" @default.
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