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- W2478561161 abstract "A competitive market gives the organizations a constant update on the management process of their businesses and allows the creation of new ways to take competitive advantage. Retail businesses need to identify the value perceived by customers as a strategic source of value generation. This chapter presented a competitive value generation methodology by identifying the most important values perceived by customers of a Volkswagen Car Dealer. There was application and analysis of two strategic instruments of research, a qualitative and another qualitative/quantitative one. As a result, the study obtained a proposal for value generation by setting the following strategic variables referent credibility/reliability." @default.
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- W2478561161 date "2011-05-25" @default.
- W2478561161 modified "2023-09-22" @default.
- W2478561161 title "Information and Technology Management (ITM)" @default.
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- W2478561161 doi "https://doi.org/10.4018/978-1-60960-463-9.ch013" @default.
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