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- W2478704889 abstract "Software companies have to struggle to survive in the competitive hi-tech industry, especially in the mobile IM sector. This study is aimed at identifying the important factors influencing users to adopt mobile IM apps, using the 4Ps and the IS success theories. Six factors, emerged after employing factor analysis, are system quality, advertising, social features, system security, download options, and chat features. Two of them are a predictor of the perceived quality after usage of LINE or WhatsApp." @default.
- W2478704889 created "2016-08-23" @default.
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- W2478704889 date "2015-11-01" @default.
- W2478704889 modified "2023-09-26" @default.
- W2478704889 title "The influence of 4Ps and system quality on perceived quality after mobile instant messaging usage" @default.
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- W2478704889 doi "https://doi.org/10.1109/aiccsa.2015.7507104" @default.
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