Matches in SemOpenAlex for { <https://semopenalex.org/work/W2478925050> ?p ?o ?g. }
- W2478925050 endingPage "298" @default.
- W2478925050 startingPage "283" @default.
- W2478925050 abstract "Successful creativity management is the hallmark of a vital and prosperous advertising agency: The most important function of an agency is designing ads (Tellis, 1998: 93). It is the only organizational instance in which Creativity is the name of a department headed by a Creative Director. Creative thought is so valuable in advertising agencies that entire business structures are sometimes designed around the talents of one creative genius (Cummings, 1984)." @default.
- W2478925050 created "2016-08-23" @default.
- W2478925050 creator A5006856994 @default.
- W2478925050 creator A5021051904 @default.
- W2478925050 date "2012-05-15" @default.
- W2478925050 modified "2023-09-26" @default.
- W2478925050 title "Advertising Creativity: Balancing Surprise and Regularity" @default.
- W2478925050 cites W120339185 @default.
- W2478925050 cites W1212793759 @default.
- W2478925050 cites W136245504 @default.
- W2478925050 cites W1494948774 @default.
- W2478925050 cites W1504098179 @default.
- W2478925050 cites W1512129294 @default.
- W2478925050 cites W1515497241 @default.
- W2478925050 cites W1523807706 @default.
- W2478925050 cites W1527755883 @default.
- W2478925050 cites W1528608257 @default.
- W2478925050 cites W1554467319 @default.
- W2478925050 cites W1565656670 @default.
- W2478925050 cites W1565693361 @default.
- W2478925050 cites W1570446128 @default.
- W2478925050 cites W1572014264 @default.
- W2478925050 cites W1575645812 @default.
- W2478925050 cites W1586706588 @default.
- W2478925050 cites W1588753057 @default.
- W2478925050 cites W1591956778 @default.
- W2478925050 cites W1600475114 @default.
- W2478925050 cites W1604341087 @default.
- W2478925050 cites W1604367543 @default.
- W2478925050 cites W1648570772 @default.
- W2478925050 cites W1697354366 @default.
- W2478925050 cites W1750137416 @default.
- W2478925050 cites W175660744 @default.
- W2478925050 cites W1757959220 @default.
- W2478925050 cites W1790462546 @default.
- W2478925050 cites W1807885010 @default.
- W2478925050 cites W1860622821 @default.
- W2478925050 cites W1912531130 @default.
- W2478925050 cites W1964140767 @default.
- W2478925050 cites W1983534088 @default.
- W2478925050 cites W198408633 @default.
- W2478925050 cites W1984236388 @default.
- W2478925050 cites W1993060972 @default.
- W2478925050 cites W199743680 @default.
- W2478925050 cites W1998597362 @default.
- W2478925050 cites W2006527309 @default.
- W2478925050 cites W2008509725 @default.
- W2478925050 cites W2008734990 @default.
- W2478925050 cites W2010297393 @default.
- W2478925050 cites W2014848752 @default.
- W2478925050 cites W2023816062 @default.
- W2478925050 cites W2029808144 @default.
- W2478925050 cites W2030589372 @default.
- W2478925050 cites W2031768357 @default.
- W2478925050 cites W2034601895 @default.
- W2478925050 cites W2036763306 @default.
- W2478925050 cites W2041606649 @default.
- W2478925050 cites W2041785371 @default.
- W2478925050 cites W2043298171 @default.
- W2478925050 cites W2043657740 @default.
- W2478925050 cites W2044225469 @default.
- W2478925050 cites W2046742868 @default.
- W2478925050 cites W2051850561 @default.
- W2478925050 cites W2052071246 @default.
- W2478925050 cites W2054310646 @default.
- W2478925050 cites W2056791464 @default.
- W2478925050 cites W2058709661 @default.
- W2478925050 cites W2060227454 @default.
- W2478925050 cites W2064253836 @default.
- W2478925050 cites W2070522647 @default.
- W2478925050 cites W2072997147 @default.
- W2478925050 cites W2075862633 @default.
- W2478925050 cites W2078034212 @default.
- W2478925050 cites W2094123016 @default.
- W2478925050 cites W2095084415 @default.
- W2478925050 cites W2097645222 @default.
- W2478925050 cites W2098997221 @default.
- W2478925050 cites W2105716406 @default.
- W2478925050 cites W2109689318 @default.
- W2478925050 cites W2110148728 @default.
- W2478925050 cites W2110236542 @default.
- W2478925050 cites W2113572916 @default.
- W2478925050 cites W2113819872 @default.
- W2478925050 cites W2116218761 @default.
- W2478925050 cites W2118554553 @default.
- W2478925050 cites W2141117502 @default.
- W2478925050 cites W2144343387 @default.
- W2478925050 cites W2150467137 @default.
- W2478925050 cites W2151119690 @default.
- W2478925050 cites W2155547762 @default.
- W2478925050 cites W2158768270 @default.
- W2478925050 cites W2160352526 @default.
- W2478925050 cites W2165445439 @default.
- W2478925050 cites W2167142086 @default.
- W2478925050 cites W2173229591 @default.
- W2478925050 cites W2178750810 @default.
- W2478925050 cites W2181132516 @default.
- W2478925050 cites W2181607923 @default.