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- W2479177288 abstract "This chapter covers the key concepts and terminology used within the field of search engine optimization (SEO) that will equip one with the technical know-how, understanding, and insight to build and maintain an effective SEO strategy. It helps reader to understand an organic search listings, pay-per-click (PPC) listings, mechanics of SEO and the main drivers of SEO. Customers can seek information using a variety of different search practices, which is why focusing solely on text-based searches can hinder their search engine result pages (SERP) positioning and customer reach. Search engines take into account the location of the person searching to deliver the most applicable search results. Customer search behavior is something people must take into account in all aspects of online optimization. The chapter explores the four key stages of the SEO process, namely goals, on-page optimization, off-page optimization and analyze." @default.
- W2479177288 created "2016-08-23" @default.
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- W2479177288 date "2016-02-03" @default.
- W2479177288 modified "2023-10-18" @default.
- W2479177288 title "Search Engine Optimization" @default.
- W2479177288 doi "https://doi.org/10.1002/9781119267102.ch02" @default.
- W2479177288 hasPublicationYear "2016" @default.
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